Insight

When you think about the World Series MVP Pitcher, Madison Bumgarner, you think about his skills on the mound. However, what’s often overlooked is that he’s also an effective batter.

Similarly, when people think of the 2017 Ford Super Duty, they think of things like horsepower, capability, and toughness. Yet once they really look inside, they’ll find smart technology and innovative features that might not be expected.

Concept

In this campaign, we play with the public perception of both Madison and Super Duty by letting them both show off their lesser-known strengths.

Credits: Josh Turner (Sr.Art Director), Justin Aguilar (Copywriter), Ryan Woodman (Producer), Farm League (Post)