As a follow-up year to Ford’s successful sponsorship with World Champion Madison Bumgarner, I was able to concept and develop 2 ideas – Truck Fans and Days Off. As the Sr. Art Director, I developed the final storyboards, shooting mood boards, color, and presentation.
When Madison goes out into town and people stop him, he of course thinks it’s because they’re a fan of him and his career, but instead, they just want to talk about his gorgeous, new F-150. We’ll use this scenario to show Madison’s natural bashful persona in a fun light.
Can’t have all work and no play. We shot some high thrill ATV and 4WD action to show just how messy Madison can get his F-150. The spot will have a humorous twist at the end as we see Mad Bum’s interpretation of what a ‘clean’ truck should look like.
