Insight

In a Ford SUV, getting to Sugar Bowl resort is as much fun as skiing down the mountain.

Credits: Josh Turner (Sr. Art Director, Designer), Patrick Hoopes (ACD, Copywriter)

Concept

In a mountain tone we connected vehicle features to the mountain-goers. Created posters, ticket booth plaques, window clings, lift ticket vouchers, and digital displays around the resort and within regional dealerships in Northern California.