Insight

In the Midwest, we’re not defined by any one thing. We are the sum of so many little parts – little actions, preferences, mannerisms and traditions. They are who we are, and why we are.

Just the same way, the little things that go into Ford cars, trucks and SUVs – the safety features, the conveniences, the bits of technology – are what make Ford America’s best-selling brand.

And what makes Ford… made for the Midwest.

Challenge

Create a multi-vehicle campaign that show Ford’s safety, technology, and capabilties as it pertains to the Midwest region specifically. Project encompasses both broadcast and digital, web, and print media.

Credits: Josh Turner (Sr. Art Director, Designer), Shannon Flood (Copywriter)